Title. Local is global: effective multilingual web strategies
Featuring. Sophie Hurst
Description. Web on-the-go is now an everyday reality. It touches all of our lives from the moment we wake, to our commute, from work to an evening out on the town. This reality presents both an opportunity and an incredible challenge as Web content managers attempt to optimize customer engagement. | Keywords. Web content management, Localization, Globalization, Culture, Users
Type. Presentation | Format. Video | Language. en
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connexions • international professional communication journal (ISSN 2325-6044) is edited by Rosário Durão and Kyle Mattson, and hosted by the Department of Communication, Liberal Arts, and Social Sciences at New Mexico Tech and the School of Communication at the University of Central Arkansas. © 2012–2016 (CC BY-NC-ND 4.0).