Hurst, Sophie, “Local is global: effective multilingual web strategies
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Title. Local is global: effective multilingual web strategies
Featuring. Sophie Hurst
Description. Web on-the-go is now an everyday reality. It touches all of our lives from the moment we wake, to our commute, from work to an evening out on the town. This reality presents both an opportunity and an incredible challenge as Web content managers attempt to optimize customer engagement. | Keywords. Web content management, Localization, Globalization, Culture, Users
Type. Presentation | Format. Video | Language. en
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connexions • international professional communication journal | revista de comunicação profissional internacional (ISSN 1647-2373) is edited by Rosário Durão, and published by the University of Lisbon, Center for Comparative Studies, an R&D institution funded and evaluated by Fundação para a Ciência e Tecnologia, Portugal. © 2009-2011. All rights reserved.
